Public Service

Sveriges Radio

Sveriges Radio is Sweden’s national public radio broadcaster, operating a wide range of cultural and current affairs programs. Since 2017, I have been a returning expert on the history, culture and sociology of scent. My contributions have featured in programs such as Stil i P1, Morgonpasset i P3, SR PP3 and Talkshow i P1, with topics ranging from the scents of hotels to the rise of contemporary unisex.

Aiming to provide historical context while debunking widely accepted myths, these appearances have helped introduce the history and culture surrounding perfumery to a broader public audience. Each segment has been warmly received, leading to continued invitations across different editorial formats within Sveriges Radio’s programming.