About me

Since childhood, I have been fascinated by how the world reveals itself to us through the senses. Growing up in a family tied to the aviation industry, I was first introduced to perfumery through the airports of the world, where it represented a realm of sensory wonder and countless identities. Since then, I have dedicated my life to exploring, sharing and communicating the culture and history of perfumery.

With a background in art history, I explore perfumery as an artistic expression, social phenomenon and intangible cultural heritage. Specializing in semiotics, the study of signs and meaning, I approach perfumery as a complex system of representation and communication. Combined with my professional experience in lecturing, sales and retail education within the fragrance industry, this has shaped a perspective that moves between cultural analysis and commercial practice.

Today, my work spans lectures, research and collaborations across museums, universities and the fragrance industry.