Academic Lecturing

Stockholm School of Economics

Handelshögskolan, Stockholm School of Economics, is one of Europe’s leading business schools with longstanding ties to the international business community. Bringing together scholars, industry leaders and future decision-makers, it combines a highly selective learning environment with an influential network spanning business, culture and public life.

As part of the lecture program Managing the Intangible, I have been invited as guest lecturer in November 2026 alongside brand executive Charlotta Kjellstrand. Introducing bachelor’s and master’s students to the world of luxury perfumery, the lecture will explore the cultural codes, brand narratives and retail experiences through which perfume acquires meaning and value. From product presentation and store environments to the rituals of service and discovery, the session will connect perfumery’s material and cultural history with the ways luxury is communicated and experienced.